FLOS BEAUTY
BRAND STRATEGY, BRAND IDENTITY, PRINT & PACKAGING DESIGN
We wanted to create a unique identity for a natural floral skincare brand, Flos. To achieve this, we conducted an extensive research into the brand's target audience, their values, and the existing market. We found that the target audience of Flos is females who are drawn to skincare products that prioritize natural ingredients and sustainability. These women value products that are gentle on their skin and environmentally friendly. They often face challenges like skin sensitivity, allergies to harsh chemicals, and concerns about the environmental impact of conventional beauty products.
We then designed the brand identity to reflect these values, featuring a natural, muted colour palette and a modern, minimalistic logo. Using the insights gained from the research on the target audience's values, skincare struggles, and preferences for natural solutions, we crafted a brand identity for Flos that celebrates the transformative power of flowers, embodies eco-consciousness, and offers a personalized and indulgent skincare experience.
